How Thoughts Are Created, on Collaborator Jennifer Hennesy & Our Latest Release
When I was a little girl, I was fascinated with two things: talking and the stars. I would repeat a particular word again and again as I played with how it felt on my tongue and wondered how those little letters shoved together could hold so much weight when spoken out loud to another person. Words I said shaped someone else’s reality. It baffled me. Almost as much as stars. Those twinkling things way up high that made me try to touch the sky. How could they hang without falling, how could they be bigger than earth, how could the sky hold all of those things, plus planets, plus more I couldn’t even imagine? I didn’t get how two starkly different things that I couldn’t feel or touch could hold entire worlds.
Eighteen years later, I discovered that I wasn’t the only one who has been fascinated by these subjects. Jennifer Hennesy's work explores how that which lives outside of us is parallel to what’s within us. This latter thought is the core of the concept behind her pattern collaboration with Fresh Kaufee. A series of nine square patterns, nonsymmetrical and staccato lines and dots that jump and skip across the page, look chaotic as you place the squares together. But then you step back, and like the galaxy that she explains mirrors the shapes within our bodies, and the pattern falls into place and feels right together.
The mind behind this body of work is a Graphic Designer and an Artist whose art is design inspired while her design is artistically driven. But beyond all else, Jennifer is an explorer of the structures and lack thereof that shape our lives, from bodies, to communication, to cultural systems.
2009 is when Jennifer first began writing the visual language of bold, thick lines that move like water and joy, liveliness and sensuality, that you find in the Fresh Kaufee pattern. An automatic tendency turned into a study of outer and inner expanses and tunnels that devise solar systems to our nervous systems. Her admiration for what many think are completely unrelated has opened up her discovery of how the unrelated actually mirror each other.
Now, her latest project is a conversation. She is creating an experimental typeface, an original font of letters A-Z. This typeface is then being sent to another artist who will give a response through a font of their own. This conversation is a study of how shapes make us feel, how the look of letters holds the weight of the words they create. Like my obsession with how words make us feel when spoken out loud, Jennifer is focused on how words change our thoughts dependent on their shapes on the page. And from the feelings derived from the page, these thoughts continue to grow in our minds, traveling infinite pathways with endless possibilities to conclusions and conversations. Jennifer Hennesy took this magnificent and massive realization and transformed it into the pattern you see in our Thought Design, now featured on our latest sweatshirt. So the next time you see a curve of an "O", the sharp turn of an "L", think about how far that observation can go; even better, when you have an idea, think about how far it's come and the worlds it can hold.